Online store startup

What do you look for in an online store? Cheapest prices? Easy to navigate? Second to none customer service and returns policy? Personally I look for the cheapest prices, but I will go else where if the check out system isn't up to par. Example is if they don't accept PayPal I probably won't shop there. 

Regardless, I'm in the testing phase using Shopify as my platform. It took a few days after work to find everything needed to customize my store.

Here's an quote from user Howie Reith on Quora about Shopfiy:

"Pros:

• Speed and security – Shopify is integrated with payment providers, and its built-in speed checkout allows customers to pay with minimal load time.
• Marketing – Shopify allows custom Title tags, meta descriptions on every category page for SEO purpose and also allows you to build customized landing pages for marketing purpose.
• Design – Shopify offers multiples free themes and numerous custom-built premium themes along with the option to customize and add features for Developers.
• App Store – Shopify App store has all the features that you need to run an online business. It provides various free and paid Apps and adds flexibility for the brands having an online presence all around the web.

Cons:

• Pricing – Shopify’s basic plan starts from $29 a month; the average plan is for $79 a month, and advanced Shopify is for $299 a month.
• Customization Hacking – Shopify uses a different set up to customize their themes rather than using PHP for their templates. It might be a problem for first timers on Shopify.
• Content Marketing – Shopify’s blogging platform is not as great as WordPress as it provides a basic layout for blogging.
• Lock-In feature – Lock-in features to delete your online store permanently. Shifting from Shopify to another online store may not be a very smooth journey. "

Now, that being said, some big names on the internet use Shopify as their platform. I just had a look at some stats and a huge number of websites are using it as a sales platform. Some of those are Buzzfeed and Discord.

I'm gonna go for it!